hi, i’m erica arvold.
I work with artists, actors, writers, directors and creatives who are already actively pursuing their craft and have a project, body of work, or vision they want to elevate. My guidance is based in my vast knowledge and practice within the film and television business and applicable to actors and creatives globally. I focus on helping screen artists break through perceived glass ceilings by clarifying goals, strengthening process, and offering precise notes, direction, and insight to support their artistic work leading to transformation, expansion, and achievement in the next level of their career.
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Selective and intentional.
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Pivot Points • Career Expansion • Industry Clarity
Inquiry: I've been in this industry for years. Something feels stuck and I can't name what it is.
What we find: You're not doing anything wrong. You've arrived at a threshold.
What we do: One conversation to articulate what's actually in the way. From there it goes where it needs to go — materials, coaching, a reel edit, or simply an honest reflection of where you stand and how to up-level the joy in your artistic life.
What happens: Clarity. A specific next step. The truth, delivered with care.
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Character Development • Pre-Production • Pre-Set
Inquiry: I just booked the biggest role of my career. I'm terrified I'll show up on set and feel like a rookie.
What we find: You have everything. They saw it in your audition. Let's just go deeper.
What we do: Go through the entire script together. Pull the scenes that challenge you most. Explore every possibility — what lights you up, what feels true, what surprises you. Not a repetition of the audition. An opening up of the character.
What happens: On set, you are prepared and confident. At the end of a workday, the director compliments you. At the premiere, you recognize the nuance, spontaneity, and authenticity in your own performance. You are thrilled to have set yourself up to succeed.
FAQ: Do you audition coach as well? Yep.
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Your Ideal Role • Brand Clarity • Career Momentum
Inquiry: I need new headshots. My career feels like it's at a standstill.
What we find: You've aged into a new category. Your materials haven't followed.
What we do: Identify three distinct characters across your full range. Build precise scenarios around each one. You bring that specificity into the shoot. Then we review your photos.
What happens: One undeniable headshot. Submissions shift. Audition invites up level.
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Demo Reels • Short Films
Inquiry: I've been in the editing room. I have a cut I believe in — but is it working? Maybe I've been too close to it for too long.
What we find: What the cut is actually doing versus what you need it to do. Where the diamonds are — and where it loses you.
What we do: Watch it in full. Sit with it. Return with scalpel-precise notes — specific, direct, and honest. The parts that sing are named. So are the parts that don't.
What happens: Your work represents your vision. And you know exactly how to continue.
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Co-Directing • Creative Partnership • Artist Development
Inquiry: I have a project in good shape — a story, a vision, and some filmmaking experience to bring to the table. What I need now is a collaborator who can see what I can't and guide me to take it further than I could alone.
What we find: The project is worthy. It just needs a defining shape and specific support.
What we do: Assess exactly what the project needs. From writers room, production, through post-production — to the world seeing it. The level of our collaboration and my involvement is defined.
What happens: The project gets refined at whatever stage we enter — development, writing, production, or post. Your project is on its way and you have the confidence to keep going.
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Story Consulting • Pitch Development • Multiple Genres
Inquiry: My script is ready. It's great. I want to know if you think it's truly there, and if not, what could be refined.
What we find: Where it sings. Where it is just good and how you can transform that to extraordinary. (NOTE: This work is for writers who are ready for industry-standard critical feedback…offered, always, with care.)
What we do: Read it. Sit with it. Come back with specific, direct, honest notes - on story, structure, character, and what the page is actually doing versus what it intends to do. The scope is defined together.
What happens: Your script gets sharper. Not softer. The story you meant to tell becomes the story on the page.
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Universities • Private Studios • Pop-Up Classes
Inquiry: We want to bridge the craft our students have been building with the industry they're about to enter.
What we find: Your specific needs can be fulfilled in two hours to two days.
Sample performance curriculum (day one): Guide the ten steps in real time, direct provided scenes on-camera, onset style, recorded. Students experience what professional film/tv work feels like.
Sample seminar curriculum (day two): a two-hour talk about navigating the transition from training to the working life of an artist. Pragmatic, honest, inspiring.
What happens: Students leave with a technique they can use immediately and a clearer picture of the road ahead.
The two-day experience is designed for universities. An abbreviated version is available for private studios and pop-up classes. One conversation determines what's right for your room.
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Craft • Business • Artistry
Inquiry: We want a podcast guest or panelist who has something real to say — about the craft, the industry, and what it actually takes to build a life in it.
What we find: One conversation tends to cover more ground than expected.
What we do: Show up. Tell the truth. Read the room and meet the audience exactly where they are — whether a craft podcast, an education platform, a business show, or a festival panel.
What happens: The conversation goes where it needs to go. People leave with something they can use.
