hi, i’m erica arvold.

I work with artists, actors, writers, directors and creatives who are actively pursuing their craft. Most have a career path or a project they want to elevate. My guidance is based in my vast knowledge and practice within the film and television business and applicable to actors and creatives globally. I focus on helping actors and screen artists break through perceived glass ceilings by clarifying goals, strengthening process, and offering precise notes, direction, and insight to support their artistic work. This integrative approach leads to transformation, expansion, and achievement in the next level of their career.

  • "Erica has a refined pallet for performance and creativity...that 1% that elite athletes try to get better at every day. That’s the kind of elevation Erica brings to you."

    —Matt F., script feedback & co-directing

  • "Erica has an uncanny talent for calling me out on every underdeveloped part of a character. I call her when I want to leave no stone unturned, which is often."

    —Emily L., advanced actor coaching

  • "Erica is like a moving walkway for your creative process. While others are slogging to their next destination, she sees where you are and intuitively knows how to make real progress. I've made leaps."

    —Charity H., career consult

  • "Extremely transformative. She helped me identify patterns I wasn’t aware of. Having this awareness has benefitted me tremendously on set."

    —Lauren B., advanced actor coaching

  • "After I booked the job, we worked on my character with greater depth and authenticity. Erica transformed my portrayal and helped my confidence. I was overjoyed to see my character's nuance and dimension on screen at the premiere."

    —Candice Rose, pre-set coaching